The Truth About Building Real Businesses (And Why YouTube Changes Everything)

From Ringtones to 8-Figure Exits: Why I Teach Businesses to Scale Through YouTube

With over 20 years in business, my entrepreneurial journey began at 16 when I started selling ringtones for mobile phones – remember the Crazy Frog? That early venture proved surprisingly lucrative and sparked my passion for business.

After completing four years of automotive college in London, where I trained as a vehicle technician, I discovered I could earn more money fixing cars after hours and on weekends than during regular work time. This realization led me to launch my own car garage business.

What started as vehicle repairs evolved into car sales, and ultimately grew into one of my most successful ventures – a car finance and leasing company. I scaled this business to multiple seven figures before selling it to a larger company.

Following the sale, I relocated to Marbella, Spain, where I established a marketing agency focused on helping local businesses acquire clients and improve their systems. Once again, I scaled the business to multiple seven figures.

However, due to a relationship breakdown with my business partner, I sold the company for a substantial sum and returned to the UK.

The Real Story Behind the Success

While these achievements might paint a picture of smooth sailing, the reality was far more challenging. My journey included losing everything multiple times, experiencing complete business failures, and going bankrupt twice. There were periods when I was homeless, had my cars and houses repossessed, and dealt with destructive business partnerships that cost me dearly. Through it all, I was raising my son alone for 12 years without support from family or friends.

But I never let any of that stop me. Each setback became a stepping stone, each failure a masterclass in resilience. Those dark moments taught me invaluable lessons about my inner character, how to read people, and the critical importance of solid business fundamentals – proper management, bulletproof systems, and fool proof processes.

From Struggle to Success

Retirement didn’t suit me. Within months of my last exit, I launched a recruitment business that became one of my greatest successes to date. Starting from my home office, I grew the company exponentially – within 18 months, I had over 1,200 staff working as subcontractors worldwide. Managing daily operations required building a dedicated team to handle the scale.

A larger company approached us for acquisition, and after a successful sale, I worked through a six-month transition period. But after six months of inactivity, the familiar restlessness returned. Business isn’t just my profession – it’s my passion.

Why YouTube? Why Now?

After building and selling multiple seven and eight-figure companies, I discovered something that would have saved me millions in marketing costs: YouTube as a sales channel.

Every business I built required expensive client acquisition – paid ads, sales teams, endless prospecting. But when I started studying how top businesses actually scale sustainably, I found they all had one thing in common: they’d turned content into their primary sales engine.

Not content to get views. Content that generates revenue.

I became obsessed with understanding the mechanics – which videos actually drive sales, how to build systems that convert viewers into customers, and most importantly, how to make it work for businesses, not just influencers trying to get famous.

Through testing and tracking over $20 million in revenue across multiple industries, I developed a system that lets businesses scale to $20K-$100K per month with just 3,000 views per video. No viral videos required. No dancing on camera. Just strategic content that turns YouTube into your company’s #1 sales channel.

Why I Coach Businesses (Not Influencers)

Today, I focus on coaching established business owners because I understand both sides of the equation – building real businesses that generate serious revenue, and using YouTube as the client acquisition system that makes scaling predictable instead of painful.

Having learned these lessons the hard way – and spent millions figuring out what actually works – I’m passionate about helping business owners avoid the costly mistakes that nearly destroyed me multiple times. More importantly, I help them skip the trial-and-error phase of YouTube and implement the exact systems that turn views into revenue from day one.

I help them build YouTube channels that function as 24/7 sales machines, implement the tracking systems that show which videos actually make money (not just get views), and scale their businesses to successful exits worth over eight figures – all while working less than they do now.

If you’re a business owner who’s tired of expensive ads and wants to turn YouTube into your primary sales channel, I’ve got the battle-tested experience from both sides – building multiple eight-figure companies and cracking the code on YouTube revenue generation.

No guru BS. No vanity metrics. Just proven systems that turn 3,000 views into $20K+ per month.